NIKE RIO OLYMPICT&F
Overview
YEAR: 2015
TYPE: WORK
ROLE: DESIGN DIRECTION AND LEAD DESIGNER
CREDITS: NIKE NXT FTW
OTHERS: INVENTOR, PATENT HOLDER
2016 RIO Superfly elite. The industry first true-to-size and gender-specific sprint spike, trailblazing inclusive design powered by Generative design.
Originally co-created with and for , three-time Olympic gold medallist and a ten-time world champion. This patented, groundbreaking Innovation leveraged performance data and Female athlete insights, launching at the 2016 Rio olympics games, and helped to trailblaze inclusive design powered by Generative design.
was the project architect and lead designer of what is now considered as the seed of a profound digital transformation of Nike Design.
The Rio 2016 superfly elite was the first project ever at and in the industry to solely use algorithms and machine intelligence to generate a, ready to manufactured or grown overnight, performance product. Not only did we redefined modern aesthetic and performance, this product and it’s mutations were worn by 100’s of world class athletes at the 2016 Rio Olympic Games. 45+ , dozen of new PR, statically one of the most successful performance product launch in the history of Nike track and field.
Industry first ever performance product co-created with algorithms.
